Print Advertising is Essential for 2020
Let’s keep this simple and to the point.. Well-done print marketing value is on the rise, here’s why:
The internet is exploding with infinite amounts of BREAKING NEWS regarding Coronavirus, Tiger King, Coronavirus, ‘Murder Hornets’ and more Coronavirus.
There’s no doubt internet and social media usage is up tremendously through the first four months of the year, therefore, general stats (total users, average time spent, etc.) could suggest shifting more advertising to digital media. However, what’s driving the increase in user activity? What’s influencing their subconscious mind? Does that help you and your message?
Additionally, people who are usually inactive on social media are now posting and regular contributors are setting personal records daily. And, doesn’t it feel like a war to keep unread emails from reaching triple digits?
Now for the boring stuff… Mailboxes are EMPTY! Print advertising and direct mail will be seen and held, you aren’t competing with millions of clickbait headlines, and your customer hasn’t already been negatively influenced with "news.".
-Don’t stop digital marketing. Adjust to a message for current economy, (Savings, Financing, Availability, Trade-In Specials, Made in USA, etc.)
-Send direct mail to your current, past and potential customers. Now!
-Capitalize on quality print advertising outlets.
-Assuming you’ll be serving the industry for years to come, advertising projects an image of stability, increases “share of mind,” and increased voice as competitors decide to go the opposite direction.